A Technique For Producing Ideas
He took this from James Webb Young’s book: A Technique For Creating Ideas. Strongly recommends the book.
Step 1: Define The Problem
Step 2: Research Relentlessly
Step 3: Let It Cook
Let the unconscious part of your mind do its part.
Step 4: Catch The Idea as it Flies By
Step 5: Shape and Polish
Misc
Even uncomplicated decisions require contact with an average of eight people in most organizations and complex decisions usually involve as many as twenty people.
Ask yourself 3 questions:
- How do decisions like this get made in my organization?
- Whom should I woo first to gain entry into that process?
- What follow up strategy should I use?
Whenever you discuss the problem with someone, consider the following seven possible goals:
- Idea polishing/brainstorming goals
- Facilitative goals
- Attitude goals
- Authorization goals
- Endorsement goals
- Decision goals
- Implementation and Action goals
With each such encounter, behave enthusiastically and optimistically.